THEMADAG: Méér succes door Google

•May 13, 2010 • Leave a Comment

Op 16 juni organiseert Younify weer een nieuwe themadag: Méér succes door Google.

Op deze dag worden de belangrijkste Google instrumenten besproken die je kan inzetten voor het verbeteren van de (financiele) resultaten van je Magento webshop.

Na het bijwonen van deze dag heb je voldoende bagage om je Magento webshop optimaal vindbaar te maken voor Google, kennis om een winstgevende Google Adwords campagne op te zetten en het inzicht om de beschikbare rapportage van Google Analytics en Webmastertools te gebruiken voor verdere verbetering van je Magento webshop.

Het dagprogramma ziet er als volgt uit:

  • Zoekmachine optimalisatie voor Magento webshops; Hoe kan je het beste je Magento webshop inrichten voor een optimale vindbaarheid door Google;
  • Google Adwords, de sleutel tot succes en rendement; Hoe bouw en onderhoud je een succesvolle Adwords campagne met rendement.
  • Google Adwords in de praktijk; Optimaliseer ter plekke je eigen campagne en krijg tips van onze professionals.
  • Wat zoekt uw doelgroep, meten is weten; Met Google’s rapportage tools (Analytics en Webmastertools) inzicht krijgen in het gedrag van je bezoekers en leer vervolgens welke actie je moet ondernemen.
  • Google’s meet tools in praktijk; Neem je eigen resultaten onder de loep en leer de rapporten lezen voor meer online succes.
  • Benodigdheden;
    Een werkende Google Analytics account, een werkende Google Webmaster tools account en toegang tot een Adwords account. Op de dag zelf zijn van belang een werkende laptop, en de inloggegevens tot je Google accounts.

    De themadag (16 juni 2010) vindt plaats op het kantoor van Younify aan de Herengracht 282 in Amsterdam en start om 10:00 uur. De dag eindigt om 18:00 uur. Deelname kost 350€. Younify klanten betalen 250€. Schrijf je in voor 7 juni 2010 en betaal slechts 295€.

    Dit bedrag is inclusief lunch, borrel en ondersteuning om voor deze themadag uw google accounts te koppelen aan uw Magento webshop. Zo zal het mogelijk zijn concreet je resultaten te laten bekijken door onze professionals.

    Interesse? Meldt je aan via aanmelding@younify.nl

    Voor meer informatie over deze dag kan je contact opnemen met Emile Koolstra (emile.koolstra@younify.nl of 020 800 5005.

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    De vorige themadag van Younify werd gewaardeerd met een mooie 8 als rapportcijfer. Dit is wat andere zeiden:

    Ik vond het een zeer geslaagde themadag. Inspirerende en afwisselende sprekers, nuttige tips en een leuke, gezellig sfeer. Ik heb er veel aan gehad. Ga me nu toch maar eens meer richten op twitter, facebook etc, want ik denk dat daar nog wel iets te halen valt. :: Linda Berkel – detweelingwinkel.nl

    @younify Tnx Emile, ik heb je #Magento themadag als inspirerend en leerzaam ervaren! ::Patricia Tribulawony LaTribnl

    @younify het was erg leuk, bedankt voor het organiseren! #magento #themadag :: Murja Romkema GreenBliss_nl

    Vandaag zeer leerzame en gezellige middag gehad, thnx to @Younify :: Monique @Tuinspul.nl tuinspul

    Met a bunch of inspiring entrepreneurs today in Amsterdam. Thx @younify, Emile Koolstra :: Cecilia Pagkalinawan CeciliaNY

    Ik vond het zeer inspirerend, nuttig, leerzaam en leuk, we hebben er beiden veel aan gehad,
    Bedankt dat we er bij mochten zijn!
    :: Annette – Productmanager – Amnesty International

    Google Books Preview for Magento shops

    •February 5, 2010 • Leave a Comment

    Another nizzze extension from Younify for your Magento webshop. This time, an extension which will help Magento bookstore owners increase their conversion. For a customer of ours, fotografie.nl we developed a Magento extension to show the Google Book Previews on the product page.

    A little history grabbed from Google’s site:

    Around 2002 Google launched the Google Books project. Part of Google Books is that certain books can be viewed online. Currently over 10,000 publishers and authors from 100+ countries are participating in the Book Search Partner Program. The Library Project expands to 28 partners, including seven international library partners: Oxford University (UK), University of Complutense of Madrid (Spain), the National Library of Catalonia (Spain), University Library of Lausanne (Switzerland), Ghent University (Belgium) and Keio University (Japan).

    So what does this mean? Well, if a book you sell in your Magento store has been scanned by Google, it will add this button to your Magento product page:

    Books are recognized based upon the ISBN number. If a book is not available for Google Preview, the button will not show. The extension allows site visitors to get a preview of the book, thus increasing online sales and visitor satisfaction.

    Some useful links:

  • To learn more about the Google Books project, please visit : http://books.google.com/
  • To see it in action, check the Canon Rebel T1I/500D book.
  • The extension costs 19.95€. If you want, we can install it for you for an additional charge of 55€. To order, please send an e-mail to info@younify.nl
  • If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!
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    Win the onestepcheckout module: follow younify on Twitter

    •January 6, 2010 • Leave a Comment

    -Do you want to win the onstepcheckout for your Magento webshop? Simply follow-us on Twitter-

    We are always looking for ways to increase the sales conversions of webshops. One of the most important pages on webshops is the checkout page: the page where visitors complete their purchase. Our statistics show that about 70% of customers abandoned during this process. Younify is official partner of OneStepCheckout, a company who has developed a solution to simplify the purchase process. Follow-us on Twitter and you may win this great module!

    OneStepcheckout objective is to reduce cart abandonment rates and increase sales conversion of Magento webshops.

    onestepcheckoutThe OneStepCheckout module is a Magento module which reduces the steps in the checkout process from 6 to 1. By reducing the number of steps, removing any unnecessary steps and fields, more visitors will be converted into customers.

    If you need more info, please call Younify at +31 (0) 20 800 5005 or send us an e-mail:younify.

    Newsletter Subscription+ for Magento online stores

    •December 31, 2009 • Leave a Comment

    Newsletter Subscription+Younify’s Magento extension ‘Newsletter Subscription+’ allows Magento store owners to provide variable discounts to newsletter subscribers. By offering greater incentives and adding a ‘lottery’ element to the subscription process, store owners will be able to increase the number of newsletter subscribers.

    After installing the module, store owners can determine the minimum, maximum and average discount amount they would like to give away. These admin settings will make sure that, although the discount percentage is randomly generated for each new subscriber, the discounts given will never exceed the store owners’ budget.

    This is how it works:
    • When a new user subscribes to the newsletter a subscription confirmation email is sent to user;
    • The user will have to click the confirmation link in the e-mail. After this subscription has been confirmed another e-mail is sent to the user, containing the randomly generated discount percentage and the coupon code to redeem the discount during the checkout process;
    • After the coupon code has been used, the discount rule will be inactive;
    • The store owner is able to control the minimum, maximum and average discount amount via the Magento admin panel.

    The extension is a great addition for any storeowner who wants to boost the number of newsletter subscribers. The ‘lottery’ element will entice more visitors to subscribe, as they will be looking for the opportunity to benefit from THE special discount.

    An example:
    • Store owner has set the minimum discount amount to 5%
    • Store owner has set the maximum discount amount to 40%
    • Store owner has set the average discount amount to 10%

    Site visitor Joe, subscribes to the newsletter and receives a 20% discount on his first purchase. When the second visitor subscribes, the extension will calculate and see that the discount provided is above the average discount the store owner wants to give away. As a result it will provide an randomly chosen discount between 5% (the minimum) and 10% (the average). As a result the next visitor Jane, can (for example) receive a discount of 7%.

    The price of this extensions is 19.95€. To order or if you have any questions, please contact Younify:

    E: info@younify.nl
    T: +31 (0) 20 800 5005

    3D Floorplanner extension for Magento

    •December 31, 2009 • 1 Comment

    3D Floorplanner MagentoTo close the year in style we are excited to inform you about our latest extension: The 3D Floorplanner.

    Younify’s 3D Floorplanner extensions connects the Magento Commerce software with online floor planner functionality from floorplanner.com through its API.

    Using floorplanners’ easy interface, site visitors can quickly create and share interactive floor plans. Using various tools, such as point-and-click and drag-and-drop the visitor can put objects from the Magento store, such as a couch, a table or a chair into their own floor plan. Floor plans can be saved for later use, they can be send to friends or colleagues or they can be printed. Check the movie which can be found at the bottom of this page.

    After a floor plan has been created the site visitor can move all objects directly from the floor plan to the Magento shopping cart. The other way around is also possible: if visitors have added products to their cart, they can with one mouse click move all products to a 3D Floorplan.

    Younify’s 3D Floorplanner extensions adds a lot of value to any e-commerce site which sells furniture or other interior decoration. Shop owners will be able to distinguish themselves from their competition & site visitors can see exactly how the products they intend to purchase in the online store will look in their home, office or store. Allowing ‘intend’ to be converted into sales.

    The 3D Floorplanner extension is of special value for Magento shopowners in the following areas: furniture, interior decoration & architecture.

    Pricing upon request. Please contact Younify at:
    E: info@younify.nl
    T: +31 (0)20 800 5005
    W: http://www.younify.nl
    S: emikoo
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    Magento Twinfield extension is now available

    •December 29, 2009 • Leave a Comment

    Magento extension: Twinfield ConnectorFor webshop owners which use the Magento commerce platform and are using Twinfield for their financial administration we now have a connector available.

    The XML connector developed by Younify will allow for (a) Products, (b) Customers, (c) Orders to be pushed to the Twinfield bookkeeping software. As a result shop owners will have to spend less time on their financial administration and focus more on what is really important: webshop conversion :-)

    The connector costs 300€ (excl. VAT). To order, please contact Younify by phone: +31 (0)20 800 5005, or e-mail info@younify.nl

    If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!
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    Win a professional Magento webshop worth 4,500$

    •December 12, 2009 • 2 Comments

    To start of the new year in a good way (and because we just like to develop cool Magento shops), we are giving away a professional Magento webshop worth 4,500$ on 1 January 2010. The winner will be drawn from our Twitter Followers.

    Are you ready to win a Magento webshop with:

    • an unique design, developed by our top designer;
    • free Magento SEO advice from our SEO guru;
    • a fully configured store, done by our Magento expert Cristina

    Visit http://www.twitter.com/younify and follow-us! One of our followers will win this great package!

     
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