Op deze dag worden de belangrijkste Google instrumenten besproken die je kan inzetten voor het verbeteren van de (financiele) resultaten van je Magento webshop.

Na het bijwonen van deze dag heb je voldoende bagage om je Magento webshop optimaal vindbaar te maken voor Google, kennis om een winstgevende Google Adwords campagne op te zetten en het inzicht om de beschikbare rapportage van Google Analytics en Webmastertools te gebruiken voor verdere verbetering van je Magento webshop.

Het dagprogramma ziet er als volgt uit:

Benodigdheden;
Een werkende Google Analytics account, een werkende Google Webmaster tools account en toegang tot een Adwords account. Op de dag zelf zijn van belang een werkende laptop, en de inloggegevens tot je Google accounts.

De themadag (16 juni 2010) vindt plaats op het kantoor van Younify aan de Herengracht 282 in Amsterdam en start om 10:00 uur. De dag eindigt om 18:00 uur. Deelname kost 350€. Younify klanten betalen 250€. Schrijf je in voor 7 juni 2010 en betaal slechts 295€.

Dit bedrag is inclusief lunch, borrel en ondersteuning om voor deze themadag uw google accounts te koppelen aan uw Magento webshop. Zo zal het mogelijk zijn concreet je resultaten te laten bekijken door onze professionals.

Interesse? Meldt je aan via aanmelding@younify.nl

Voor meer informatie over deze dag kan je contact opnemen met Emile Koolstra (emile.koolstra@younify.nl of 020 800 5005.

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De vorige themadag van Younify werd gewaardeerd met een mooie 8 als rapportcijfer. Dit is wat andere zeiden:

Ik vond het een zeer geslaagde themadag. Inspirerende en afwisselende sprekers, nuttige tips en een leuke, gezellig sfeer. Ik heb er veel aan gehad. Ga me nu toch maar eens meer richten op twitter, facebook etc, want ik denk dat daar nog wel iets te halen valt. :: Linda Berkel – detweelingwinkel.nl

@younify Tnx Emile, ik heb je #Magento themadag als inspirerend en leerzaam ervaren! ::Patricia Tribulawony LaTribnl

@younify het was erg leuk, bedankt voor het organiseren! #magento #themadag :: Murja Romkema GreenBliss_nl

Vandaag zeer leerzame en gezellige middag gehad, thnx to @Younify :: Monique @Tuinspul.nl tuinspul

Met a bunch of inspiring entrepreneurs today in Amsterdam. Thx @younify, Emile Koolstra :: Cecilia Pagkalinawan CeciliaNY

Ik vond het zeer inspirerend, nuttig, leerzaam en leuk, we hebben er beiden veel aan gehad,
Bedankt dat we er bij mochten zijn! :: Annette – Productmanager – Amnesty International

A little history grabbed from Google’s site:

Around 2002 Google launched the Google Books project. Part of Google Books is that certain books can be viewed online. Currently over 10,000 publishers and authors from 100+ countries are participating in the Book Search Partner Program. The Library Project expands to 28 partners, including seven international library partners: Oxford University (UK), University of Complutense of Madrid (Spain), the National Library of Catalonia (Spain), University Library of Lausanne (Switzerland), Ghent University (Belgium) and Keio University (Japan).

So what does this mean? Well, if a book you sell in your Magento store has been scanned by Google, it will add this button to your Magento product page:

Books are recognized based upon the ISBN number. If a book is not available for Google Preview, the button will not show. The extension allows site visitors to get a preview of the book, thus increasing online sales and visitor satisfaction.

Some useful links:

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

-Do you want to win the onstepcheckout for your Magento webshop? Simply follow-us on Twitter-

We are always looking for ways to increase the sales conversions of webshops. One of the most important pages on webshops is the checkout page: the page where visitors complete their purchase. Our statistics show that about 70% of customers abandoned during this process. Younify is official partner of OneStepCheckout, a company who has developed a solution to simplify the purchase process. Follow-us on Twitter and you may win this great module!

OneStepcheckout objective is to reduce cart abandonment rates and increase sales conversion of Magento webshops.

The OneStepCheckout module is a Magento module which reduces the steps in the checkout process from 6 to 1. By reducing the number of steps, removing any unnecessary steps and fields, more visitors will be converted into customers.

If you need more info, please call Younify at +31 (0) 20 800 5005 or send us an e-mail:younify.

After installing the module, store owners can determine the minimum, maximum and average discount amount they would like to give away. These admin settings will make sure that, although the discount percentage is randomly generated for each new subscriber, the discounts given will never exceed the store owners’ budget.

This is how it works:
• When a new user subscribes to the newsletter a subscription confirmation email is sent to user;
• The user will have to click the confirmation link in the e-mail. After this subscription has been confirmed another e-mail is sent to the user, containing the randomly generated discount percentage and the coupon code to redeem the discount during the checkout process;
• After the coupon code has been used, the discount rule will be inactive;
• The store owner is able to control the minimum, maximum and average discount amount via the Magento admin panel.

The extension is a great addition for any storeowner who wants to boost the number of newsletter subscribers. The ‘lottery’ element will entice more visitors to subscribe, as they will be looking for the opportunity to benefit from THE special discount.

An example:
• Store owner has set the minimum discount amount to 5%
• Store owner has set the maximum discount amount to 40%
• Store owner has set the average discount amount to 10%

Site visitor Joe, subscribes to the newsletter and receives a 20% discount on his first purchase. When the second visitor subscribes, the extension will calculate and see that the discount provided is above the average discount the store owner wants to give away. As a result it will provide an randomly chosen discount between 5% (the minimum) and 10% (the average). As a result the next visitor Jane, can (for example) receive a discount of 7%.

The price of this extensions is 19.95€. To order or if you have any questions, please contact Younify:

E: info@younify.nl
T: +31 (0) 20 800 5005

Younify’s 3D Floorplanner extensions connects the Magento Commerce software with online floor planner functionality from floorplanner.com through its API.

Using floorplanners’ easy interface, site visitors can quickly create and share interactive floor plans. Using various tools, such as point-and-click and drag-and-drop the visitor can put objects from the Magento store, such as a couch, a table or a chair into their own floor plan. Floor plans can be saved for later use, they can be send to friends or colleagues or they can be printed. Check the movie which can be found at the bottom of this page.

After a floor plan has been created the site visitor can move all objects directly from the floor plan to the Magento shopping cart. The other way around is also possible: if visitors have added products to their cart, they can with one mouse click move all products to a 3D Floorplan.

Younify’s 3D Floorplanner extensions adds a lot of value to any e-commerce site which sells furniture or other interior decoration. Shop owners will be able to distinguish themselves from their competition & site visitors can see exactly how the products they intend to purchase in the online store will look in their home, office or store. Allowing ‘intend’ to be converted into sales.

The 3D Floorplanner extension is of special value for Magento shopowners in the following areas: furniture, interior decoration & architecture.

Pricing upon request. Please contact Younify at:
E: info@younify.nl
T: +31 (0)20 800 5005
W: www.younify.nl
S: emikoo

The XML connector developed by Younify will allow for (a) Products, (b) Customers, (c) Orders to be pushed to the Twinfield bookkeeping software. As a result shop owners will have to spend less time on their financial administration and focus more on what is really important: webshop conversion

The connector costs 300€ (excl. VAT). To order, please contact Younify by phone: +31 (0)20 800 5005, or e-mail info@younify.nl

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

Are you ready to win a Magento webshop with:

• an unique design, developed by our top designer;
• free Magento SEO advice from our SEO guru;
• a fully configured store, done by our Magento expert Cristina

Visit http://www.twitter.com/younify and follow-us! One of our followers will win this great package!

We are always looking for ways to increase the sales conversions of webshops. One of the most important pages on webshops is the checkout page: the page where visitors complete their purchase. Our statistics show that about 70% of customers abandoned during this process. Younify is now official partner of OneStepCheckout, a company who has developed a solution to simplify the purchase process.

OneStepcheckout objective is to reduce cart abandonment rates and increase sales conversion of Magento webshops.

The OneStepCheckout module is a Magento module which reduces the steps in the checkout process from 6 to 1. By reducing the number of steps, removing any unnecessary steps and fields, more visitors will be converted into customers.

Standard and Enterprise edition

The OneStepCheckout module is available in two versions. The main difference between the Standard and the Enterprise edition is that the last one entitles you for free future upgrades. In addition this version can also be deployed in a multi-shop environment. Both versions have the same functionality.
The Standard edition costs 190€ (excl. VAT), the Enterprise edition costs 590€ (excl. VAT).

If you are interested: call Younify at +31 (0) 20 800 5005 or send us an e-mail:younify.

One of the nicest features of Google Analytics is the ‘Goal’ feature. It allows you to set goals (=sale or leads) for your site and track how successful you are. Via the sales funnel you can see quite nicely how you are doing and what you can do to improve your webshop conversion.

This short article describes how to set-up a ‘Goal’ for your Magento webshop in Google Analytics. It presumes you have already set-up Google analytics on your Magento webshop.

1) Login to Google analytics and select the site you want to set-up a goal for. Click edit.

2) On the next screen, click ‘Add Goal’

Setting-up a Google analytics sales funnel

3) Give your goal a name (for example ‘Sale’) and configure the screen as follows:

• Select ‘URL Destination’ as goal type.
• Select ‘Head Match’ as match type.
• The Goal URL, is the URL when a sale is completed. For Magento shops this is usually:
• http://www.yourdomain.com/checkout/onepage/success/
• In Goal value enter the average order amount you normally have in your shop.
• Then click:  ‘Yes, create a funnel for this goal’

4) Now we have to set-up the different steps in getting to the goal ‘Sale’

• In Step 1 we will add the following URL: http://www.yourdomain.com/index.php and call it ‘Home’ – This is your homepage
• In Step 2 we will add the following URL: http://www.yourdomain.com/checkout/cart/ and call it ‘Cart’ – This your shopping cart page (yahooo somebody added a product to his shopping cart!)
• In Step 3 we will add the following URL: http://www.yourdomain.com/checkout/onepage/ and call it ‘Checkout’ – The customers getting to this page actually want to proceed with the order. Only step left is to have them press ‘order now’

5) Click ‘Save Goal’.

Now do this take a piece of paper and write down how many customer you think actually complete your purchase process after they have reached the checkout process…..80%, 40%…10%? Let the statistics run for a couple of days, make sure everything is working as it should and check your sales funnel. It should look something like this:

What is your percentage and how can you improve it…..that’s the topic of our next post.

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!

For their christmas specials they made a new category in their Magento shop. They used simple HTML coding to change the font color of that menu item. This ensures this particular category is receiving more attention than the others.

How to accomplish this? Well, it is actually very simple, but hey, i didn’t know it, so maybe this helps you too:

1) Just include the HTML formatting tag, for example <font color=”red”>your category name</font> in the namefield of your category (in the Magento backend);
2) Saving the category will create an ‘ugly’ URL key for the category (since it will include the HTML code you added). Fix that by entering manually the correct category URL.

And you are done!

If you need any help on this post, or are looking for an experienced Magento partner, feel free to contact us!